Design exploration
ClassPass health journey
An in-app feature designed to empower and incentivize users to build and sustain habits around their health and fitness goals.
Feature hypothesis
Supporting healthy habits
This encourages users to build sustainable routines while reinforcing ClassPass’s role as a partner in their wellness journey. The feature benefits both sides by increasing user motivation and promoting long-term engagement with the platform.
How might we empower users in cultivating and maintaining sustainable health and fitness routines?
Health and fitness goals
Goals set by the user will influence the class suggestions provided by ClassPass.
Weekly schedule
Weekly plans are designed to guide a user's pace and progress, ensuring goals remain achievable and users stay motivated.
Consistency streak
A coffee card system to track ongoing progress and reward users with credits for their consistency and persistence in achieving their goals.